There was a time in Indian television when 9:30 morning on Sunday used to be the best time on television. The entire family used to get up early, get ready and sit in their drawing rooms with neighbors and family members to watch epic serials like Mahabharat & Ramayan. Sunday evening Jam packed movie session with neighbors and family members again and before that I also never missed watching “SPIDERMAN”.
Time changed and many various channels were introduced, slowly people who used to wait eagerly for Chitrahaar Songs & HUMLOG, started flicking channels to program of their choice. The Television kept introducing more technology and offered various stupendous shows with development. In this due course, the pitching new programs on such channels became a tough task for the Producers as these channels had tough competition to gain more TRP’s for their programs being telecast. News which had a regular timing to be telecast in the late evening at 9:00 to 9:30 pm became a channel in itself. Advertisers saw more potential in demonstrating the benefits of their products b the means of television advertising and the channels kept upgrading their standards.
Producers and writers are busy making extraordinary content for the television channels, not only to make money but also to educate the society about the fast development of technology, new laws, and new system, to aware people of the good and bad happening in the society these days. Television plays a vital role in the development of the mind sets of the people these days. It gives you the facts and figures of the things and movements you aren’t aware of. It enriches our knowledge and helps you develop the Wisdom to act profoundly in various situations and circumstances. Television is a teacher which grooms you in all aspects of life by demonstrating the stories in serials and brings you closer to the world you live in.
Reading all this, did you think of the team or those people who have been a part of your teaching indirectly by working behind and in the front scene of this television industry called Chota Parda? Surprisingly very few of us are aware of the process. Soon in my next blog, I will introduce the process of this Chota Parda to you to be a part of it.
Television ( Chota Parda ) GRP & TRP
We watch many programs on television, advertisements, documentaries and various TV shows. How do you think the measurement of being a popular program or movie is rated? Like any other industry, television also has measuring parameters. GRP which is an abbreviation of Gross Rating Point is a metric to measure impressions in relation to the number of people in the audience for advertisement, TV shows campaigns. Usually GRP values are used by media buying companies to compare the advertising strength of various media mediums.
GRP is used to check which channel has more popularity and the audience flicks to one particular channel or stays at the particular channel for number of hours. Similarly TRP shows the popularity of the particular program on the channel. This keeps on changing and the channel knows which programs are gaining them reach more audience. This practice decides the rates of advertisement, rates of programs etc. Television industry relies on GRP and TRP for all its telecast or upcoming programs. For e.g. Diya aur Baati hum gained to be most popular tv program and had highest TRP for a long time. Mahabharat which started with low TRP gained heights with due course of time, Reality shows, Crime shows like CID, Savdhaan India have been constantly high on TRP and that means audiences prefer to watch such programs.
Life OK, Star Plus, Zee TV, India TV, Sony, Discovery, Pogo and so many more. More than 800 tv satellite channels are being broadcasted in India to which we can flick and see various programs. Television industry has grown speedily in last two decades. We at Runway Entertainment would keep bringing you latest news and updates of Chota Parda i.e. Television industry. Our effort is to aware the audience about the minute details of this industry.