Why are CMOs expected to be customer champions?  Why are CMOs known as frontline defenders of the brand?  Why CMOs are called the drivers of company growth initiatives?  CMOs are intellectually ambidextrous and visionary. They have the knack to flip between the art and science of marketing and quickly adapt to the changing requirements of…

Start-ups and SME have emerged up nicely in last few years and government as well as private investors are looking up to them, considering the high scale growth in Indian business. We at Business Mantra are a marketing cum Digital Media company focusing on start-ups and small entrepreneurs wanting to grow in their local areas…