Completion Of 7 years Of Business Mantra Company & its verticals…7 days to go…3/2/2022

Why are CMOs expected to be customer champions? 

Why are CMOs known as frontline defenders of the brand? 

Why CMOs are called the drivers of company growth initiatives? 

CMOs are intellectually ambidextrous and visionary. They have the knack to flip between the art and science of marketing and quickly adapt to the changing requirements of brand development. 

Every business begins with an idea that is just waiting to hatch. It undergoes several rejections and modifications before taking any final decision. It’s quite obvious that you will think about where your dollars go first and how much output you can seize. 

Yes, initially you may have doubt or hesitation regarding the success rate of your idea launch. And certainly, that is holding you to conceptualize your idea into reality. The best you do is stop thinking over the possibilities of failure and dive in to see the results. 

Now, you must be wondering – 

“Am I building a castle in the air? Or shooting an arrow with no hit target?” 

You are correct. Every product launch or brand promotion requires a significant amount of investment to experience the desired results and you can’t do so aimlessly, right? 

That’s where CMO comes into the picture. 

CMO – The lifeblood of any organization 

CMOs are whole-brained. They discuss a pool of ideas that never come to life due to paralysis by analysis. As a result, CMOs contribute crucially in creating an actionable plan and developing some solid proof strategies to convert your concept into reality. 

The idea doesn’t have to be forgotten. It can get better by conducting A/B testing for bringing some sincere improvements to the idea. 

CMO – Following agile management 

Every organization has the fear of failure. Therefore where frontline managers may fail to convert the idea into reality, CMOs work enthusiastically and follow agile management to make it happen. 

They conduct research, study the market space and competition and invest quality time to convert a concept into reality. No matter the concepts, CMOs remain agile and be open to exploring the idea if it can affect the profit shortly. 

CMO – Functions with a lean startup model 

Would-be entrepreneurs often get stuck in the ideation process because they put the effort into testing ideas rather than the product. However, in a real sense, follow a lean startup model and conduct a series of small tests to validate your idea quickly and inexpensively. 

Go and do as many target interviews as you can and focus on the problem-solving part. That’s the basics of brand building and development. 

Hire CMO now for a successful built-in strategic formulation!

360 degree marketing plan

Start-ups and SME have emerged up nicely in last few years and government as well as private investors are looking up to them, considering the high scale growth in Indian business.

We at Business Mantra are a marketing cum Digital Media company focusing on start-ups and small entrepreneurs wanting to grow in their local areas and then have a PA India network. Irrespective of the product or services we provide them 360 degree marketing plan with budget to scale high.

Starting from strategy development, we plan their entire budget and respective company profile, brochures, banners, know how documents, agreements etc. and lay a strategy to grow monthly and quarterly for an easy understanding. People believe that business is not done without investments, however we make a plan where business gets rewarded irrespective of the amount invested. Doing business with lot of money is an easier task compared to generating money for business.

Marketing collateral and designing, is the second step which helps individual business to have an identity of logo, company format etc.Our in-house team creates all the necessary designs and audio-video as per the requirement.

Marketing plan for an year, gives you an idea of how to ahead and which month is going to offer the volume of business. It decides the target segment of that product/service and also the growth plan execution strategy. A detail researched document tells you everything about how your business will scale up and when can an investor be approached.

Types of marketing catered are:- Social Media, Digital Presence, Brand Building and Public Relation. Whenever we talk about a 360 degree marketing plan, none of these can be omitted. Social Media offers you to spread awareness about the product/services on various platforms directly to the target audience. Digital Presence gets you direct leads for the business. Public Relation takes you higher on a different level to interact with like minded people and develop a personal network for further growth. By doing PR we can easily spread news to various parts of the country at one go through press releases and press conference. Brand Building is equally important and is mainly done through writing authentic about the brand and having presence through various participation in events, exhibitions, seminars etc. It means everything from your business card to invitation, uniforms, style of presentation and each minute thing is to be considered.

Business Mantra was established in the year 2013, with a sure footed strategy we have been a successful start-up since three and half years now. Our strategy is simple, instead of spending more on advertisement we take clients with small pocket size, this is due to less digital media penetration in India. Every strategy newly formed is an experiment and our this experiment gave us fairly good success. We learned many ways of doing 360 degree presence of our clients and now we implement.

For any queries please feel free to contact me anytime or inbox me. Learning new ways to climb the ladder of success!